Solar Power article archive

If you're already marketing your business online with a business website, that's great. If you are just now planning a small business website design, here are a few easy (and free) tips to consider that can make your business website a lead gathering machine, and a huge asset for your business.

Even if you have just hired a website design company, it is now time to give them the direction they need to build you a great website that will work for a living. If you already have a business website that isn't delivering to you leads and contacts every day, there is definitely hope. If you take the action needed to turn your current website around, I can assure you that it will become a great addition to your marketing efforts.

K.I.S.S - Keep It Simple, Stupid!

Avoid fancy graphics, animations, wild colors and anything else that distracts from your main business. Study after study has shown that what some website designers consider "beautiful" are simply an excuse for the visitor to click away and visit a competitor's website. Don't annoy your visitors.

Present Relevant and Timely Information

Remember, your visitors look to you to solve a problem. They seek information from you before they will spend any money with you. If your website has the information they need (and not just products or services for sale), the chances get much better that they will turn from visitors into customers and clients who purchase what you have to offer. This is a component of small business website design.

Get Their Email Addresses

It's a well-known fact that the money is in the list! Even if a visitor doesn't decide to buy on the first visit to your website, if you can capture their email address you can keep your business in front of them for months to come by sending brief, relevant and timely emails letting them know about your discounts, sales, etc.

Put Your Best Stuff "Above The Fold"

This term came from the newspaper industry. "Above the fold" refers to what you notice when you first pick up a newspaper - without unfolding it. The same applies to your business website - what first appears on the screen after a visitor opens your website.

Basic information like a business name, what products or services you provide, your store location, hours of operation and a telephone number are all essential bits of information which MUST appear above the fold.

If your visitors have to search for basic information about you and your stuff, chances are good they'll leave quickly.

Put these great tips to work and you will get a small business website design that will work for you!

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You Could Teach Yourself Spanish - Simply Purchase A Learning Spanish CD, Pick Your Place And Time, Listen And Learn On Your Own!
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Last week, I was answering a question about how to meet women, anytime, anywhere, and I had so much to say on the subject that I had to continue it on to this week's issue.

How You Can Take Advantage Of Short Sale Ohio Real-Estate Great Deals Right Now
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